Revolut | Neo-Bank Strategy Deep Dive

Revolut: Think Big, Start Small and Scale Rapidly

This week we complete the UK Challenger Banks trifecta by covering Revolut:

Launched in 2015 as a money transfer app, Revolut has come a long way in a short amount of time. It has significantly expanded its portfolio of products and its geographic presence and has become one of the major players in an increasingly crowded challenger bank market.

⚔️ Revolut‘s “attack vector” for rapid ‍‍‍ customer acquisition was originally low exchange fees when spending in a foreign currency, which undoubtedly fuelled much of the startup’s early growth and mindshare, but new features and products are being added at an increasingly ⏩ fast pace.

Revolut has taken a different route to banking license and mostly operates in various countries with its e-money license. This has allowed Revolut to ‘Lift and Shift’ its products and operations rather easily to multiple countries quickly and resulted in a massive customer base across 35+ countries.