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Revolut | Neo-Bank Strategy Deep Dive

Updated: Nov 11, 2020

Revolut: Think Big, Start Small and Scale Rapidly


This week we complete the UK Challenger Banks trifecta by covering Revolut:


šŸ›¤ Launched in 2015 as a šŸ’ø money transfer app, Revolut has come a long way in a short amount of time. It has significantly expanded its portfolio of šŸ“² products and its šŸŒ geographic presence and has become one of the major players in an increasingly crowded challenger bank market.


āš”ļø Revolut's ā€œattack vectorā€ for rapid šŸ‘Øā€šŸ‘©ā€šŸ‘§ā€šŸ‘¦ customer acquisition was originally low exchange fees when spending in a šŸ’± foreign currency, which undoubtedly fuelled much of the startup’s early šŸ“ˆ growth and 🤯 mindshare, but new features and products are being added at an increasingly ā© fast pace.


🚠 Revolut has taken a different route to šŸ¦ banking license and mostly operates in various countries with its e-money license. This has allowed Revolut to 'Lift and Shift' its products and operations rather easily to multiple countries quickly and resulted in a massive customer base across 35+ countries.



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