• WhiteSight

Tinkoff Bank | Neo-Bank Strategy Deep Dive

Updated: Nov 28, 2020

Tinkoff has managed to do what only a select few #neobanks have done so far - become profitable🤑 and successfully so, from its 3rd year of operations way back in 2009.

The neo-bank has pioneered #LifestyleBanking 🛍 in Russia by bundling value-added services like travel & entertainment bookings, a mobile network and a Jack-of-all-trades #SuperApp 📱to cater to every financial & day-to-day lifestyle need.


All these achievements are pretty evident through their numbers:

💃🏻 11.2 million users as of June 2020, with an impressive 6.1 million monthly active users.


💰A strong $5.6 billion valuation on the London Stock Exchange.


📊 Increase in share of non-credit revenues from 30% to 37% in H1 2020

💪🏼 Net profit ratio of 22% and a healthy cost to income ratio of 37% for FY19

#Tinkoff has emerged as the dark horse🐎 in the neo-banks race and it isn’t slowing down anytime soon from the looks of it. 🙌🏼



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